justin nozuka then, now & again ep available april 9th
bonjour spotify france,
nous sommes particulièrement heureux de partager avec vous le nouvel ep de justin nozuka.
n'ayant malheureusement pas eu l'opportunitéde pouvoir être sur les routes l'an passé, nous venons de lancer une pre-save campagne baptisée "world tour", qui permettra à ses fans français de gagner un accès à un concert privé virtuel réservé à 50 invités. plus d'information ci-dessous.
hello spotify france,
we are very excited to share justin nozuka’s new ep with you.
not having had the opportunity to get on the road in the last year, we have launched the ‘world tour’ pre-save campaign allowing his fans in france to enter to win a private virtual concert for them and up to 50 guests.
more information on the release below.
marketing details - france
$30k global marketing budget in place
$3k for spotify marquee & free-tier ads in north america
$2k for pre-save contest promo in france
world tour pre-save to win contest launches 2 weeks before EP release (details below)
will include france-specific paid promo, as a winner from france will host one of the world tour stops
a separate full-production, ticketed livestream concert to be announced week after ep release, taking place may 1st
hosted in the justin nozuka mobile fan app, which now has over 3,500 active users
french publicity partner is sarah ababsa, le bureau de sarah pr
former nrj award winner
world tour pre-save contest
to recreate the feeling of excitement around touring the release of a new project, justin has decided to launch a virtual world tour. six shows in six different territories including a winner from france. to enter:
fans can pre-save justin nozuka’s “then, now & again” on spotify for a chance to win a private virtual performance by Justin
six winners in six different territories including france will be drawn from entries
winners will receive an exclusive live 30-minute virtual concert and meet & greet for them and up to 50 of their friends who will also need to pre-save to rsvp
winners will also get to select the setlist themselves, and receive an exclusive prize package
winners will be notified by email on april 5th, 2021 with performances april 12th-17th